Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing experise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The…
This book is a prequel to every marketing book you’ve ever read. Behind all the shiny models, buzzwords, and theories - there are raw truths of human behaviour at work. Why does ₹990 feel like a bargain, compared to ₹1,000? Why does swiping a card hurt less than handing over the same amount in hard cash? How does one innocent scroll on…
About the Author Seth Godin is the author of 18 international bestsellers that have changed the way people think about work and have been translated into 38 languages - among them Unleashing the Ideavirus, Permission Marketing, Purple Cow, Tribes, the Dip, Linchpin, Poke the Box and All Marketers Are Liars. He writes the most popular marketing blog in the world…
